The power of a website for your brand
A website is a collection of interlinked web pages on the world Wide Web. According to ecommerce foundation, 88% customers will research product information before they make a purchase in the store or online. This trend of buying behavior emphasizes the need for a website in business today.
Most consumers are searching online for information that will help them make smarter purchasing decisions. If you really want your brand to succeed in the modern market that we are in, you need to have a professional website. Your website is the pillar of your brand that supports all of your digital marketing efforts. The importance of a website for your brand comes down to every area of your digital marketing strategy. As the pillar of your online existence, every type of communication, piece of information, piece of content or advertisement that you do online will drive the consumer back to your website. As such, it is very important that your website gives consumers an explicit idea of what your brand is about and what type of products you offer.
Although, you use third-party social media sites to reach and engage with customers, you need to have a place to send consumers to when they want to know more about your brand. Your website serves as an identity as well as background where you can send consumers when they want to make a purchase or learn more about a particular product or service that you offer.
When it comes to content marketing, the importance of a business website cannot be overemphasized. Your content needs a base, obviously. Whether they are blog posts or product descriptions, you need somewhere to display that information you want to spread so that prospective consumers can find it. Your website is the most suitable place to house all of the great content your business creates to inform and engage your target audience – just like what you are reading now that is giving you more information.
Your website also plays an important role in your email marketing. If you are using email marketing to reach and engage your customers, then you need somewhere to refer them to. Your website is the perfect place to guide your email subscribers to when you want them to learn more about a product or even make a purchase. You could do this in your weekly newsletter like many people do. Each week, you send your subscribers more information on your products or services so that they are updated on what you do. They do this by clicking the link you send to them and going through your website.
The ultimate goal of your website is to provide answers to all customers’ questions with the information you provide.
- Search Engine Optimization (SEO)
The importance of a website for search engine optimization (SEO) exists in the way the tactics of marketing work. When customers use the search engine to research brands, products, services or even problems, the search engine delivers a list of web pages related to these topics. So, if you want to bring part of this online traffic to your own business, you need a good website to drive that traffic to. The more optimized your website is for search engines, the more chances you have to reach new customers.
- First Impression
Your website is usually your customer’s first impression of your brand. Even if your brand is not so renowned and you rely on physical marketing, there is a high probability that customers are researching your business online before they come in. This is basically why you need to have a professional website. However, if your website is unattractive or difficult to navigate, you are probably turning your customers away without even noticing it. Your website must have an helpful content, fast load times, attractive design and easy navigation, to mention a few.
- Boosting sales
Sales are very important to every business. It is the only way you can keep your business up and running. Clearly, improving sales is the best way to improve the health and success of your brand. The importance of an internet site for sales can’t be overstated. By having an online presence through your website, you are able to reach more customers. The more customers you meet online, the more chances you have of making sales. Developing a website does not automatically mean you will start having paying customers. However, through search engine optimization of your business website, you can improve your chances of bringing in more qualified leads who are more likely to make a purchase.
A website does not only help you increase your sales opportunities, it also increases your availability to make sales. With your website, you can sell your products and services anytime and any day. You do not have to go through the stress of engaging with leads because they are already able to get any information they need from your website.
Furthermore, your website provides another channel for sales. The content that is on your website serves as an additional salesperson. This is because it helps customers get the information they need and convince them of the benefits of each of your goods and/or services.
It is a generally accepted truth that in today’s digital market, your brand is perceived as less credible without a website.